Cakes as quick snack foods as well as exotic desserts are already popular with Indian families. Cakes are no longer just associated with birthdays and other celebrations, but are bought and eaten routinely. People are also not restricting themselves to standard popular flavours and types such as Chocolate and Vanilla but also enthusiastically experimenting with different tastes, textures and visual appeal.

Basic Sponge is the foundation of almost all cakes. Once you have the right sponge, light, fluffy and well-risen, an innovative cook can easily make the most delightful-looking and delicious creations. Basic Sponges are available in two flavours (Vanilla and Chocolate) and two shapes (round and square). An innovative cook can take these basic sponges to be cut into shapes and sizes as desired. They can then be sliced horizontally to fill in fresh fruit, nuts, jam and flavoured cream or decorated according to the recipe.